Have you ever consider what’s behind those lists of links?

Google (or any search engine you’re using) uses things we call crawlers. Now what they (crawlers) do is they go out and gather information about all the content they can find on the Internet and they bring all those 1s and 0s back to the search engine to build an index. Then that index is fed through an algorithm that tries to match all that data that was collected with your query. Keep in mind that there is a lot of factors that gets taken into account with a search engine’s algorithm.

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